Every organization needs to to make strategic decisions that reach beyond their typical strategic planning horizon – building a new factory, investing in core assets, or pursuing a transformative acquisition.
Portray an uncertain future
Scenario planning helps clients envision multiple plausible, and often divergent, futures. We typically look 10 or even 20 years ahead and enable informed decision making, even on these long time horizons.
Navigate macro and micro
Scenarios work equally well on both a macro level (the future of the oil and gas industry) as well as on a micro level (future needs and wants for fast food consumers in Northwestern Europe).
Scenario planning combines rigorous analysis with expert workshops to develop plausible scenarios for the future.
We start by defining a strong, clear focal question and then explore all the drivers (social, technological, environmental, economical, and political) that will have fundamental impact on the focal question in the future.
Using these drivers, scenarios are built and catchy stories are told about the plausible futures. These are also produced as videos, to help the client conceptualize the future on a deeper level.
The scenarios then form the basis for strategic discussions, both from a perspective of a lead scenario, but even more so to ensure strategic robustness.
Finally, indicators and signposts are defined, ensuring the client will be able to track the development over time, thereby adjusting strategic direction in accordance with whichever plausible scenario actually materializes.