We talked to Nicolai about his great passion, helping clients navigate uncertainty and develop robust and flexible long term strategies.
- What has fundamentally changed in strategy development today? “The art and science of strategy development is, and needs to, change from a short term linear plan-ning exercise where key financial assumptions are extrapolated to addressing the long term future strategic choices an organization must make to remain competitive and secure mid-long term survival. Today, the most fierce competition often comes from outside your industry value chain and new en-trants can typically scale very rapidly. Just like we used to believe that the world was flat, organiza-tions need to understand that competition comes from many new sources and strategy and planning are no longer linear.”
- What are some of the central questions your clients are struggling with? “Virtually every single one of our clients are struggling with the need to develop a longer profound view of their industry, and a strategic response with the need for constant short term execution and action. Faced with increasing and accelerating uncertainty they succumb to short termism and strug-gle to make the tough choices necessary to drive change. They resolve to find competitiveness in efficiency projects and peer group effectiveness programs, as opposed to defining their competitive position and differentiators. Don’t get me wrong, an efficient operating model is at the heart of any well-run organization, but it doesn´t replace strategy.”
- If you were to highlight a few cases where we really made a difference in this space, what would they be? “We have been privileged to work with several organizations where industry conditions are dramatical-ly changing, creating the need for a long-term strategic rethink of both strategy and business models. These are complex, but intellectually challenging cases where we get to apply the full Monitor Deloitte toolbox, from Scenario Thinking to choice driven strategy and execution.”